less blah more blau

BLAU (TELEFONICA) - LESS BLAH MORE BLAU

Less Bla, More Blau. With this idea, we won the pitch organised by Blau, a low-cost telephone company that belongs to O2 Telefonica. In my opinion, the key to success was giving them what they were asking for, pure simplicity. 

In the first movie, we used a metaphor about how something as simple as choosing water can become so overwhelming when you are faced with so many options. In the second movie, we do the same but use clothes as an example.

Head lines from prints:
- Start? Of course!
- Less is fair.
- Even easy is difficult.

Agency: BBDO Proximity
Executive Creative Director: Darren Richarson
Copy Writer: Siddhartha Guha
Art Director: Iñigo Inchaurraga